Online marketing fraud encompasses a variety of deceptive practices used to manipulate online advertising and marketing efforts for financial gain or to mislead consumers. Here are some common types of online marketing fraud: 1. Click Fraud: Definition : This involves artificially inflating the number of clicks on a pay-per-click (PPC) advertisement. Method: Competitors or automated bots repeatedly click on ads to exhaust the advertiser’s budget without generating real interest. 2. Affiliate Marketing Fraud: Definition: Fraudulent activities aimed at generating commissions for affiliates illegitimately. Method: U sing fake leads, cookie stuffing (where multiple affiliate cookies are planted on a user's device to claim commission on future purchases), or generating false traffic to inflate earnings. 3. Ad Fraud: Definition: Manipulating online advertising metrics to profit from advertising budgets. Method: Includes practices like impression fraud (showing ads t...
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